refers to the specific name under which a company appears on the market. Naming plays a central role in brand identity and positioning, as the name is the primary identification feature for target groups. A good brand name can communicate the values, purpose, and uniqueness of a brand up front, while helping to differentiate competitors and support the brand image.
is the style of a brand personality. Graphic design is essential in modern brand communication. It shapes the identity, conveys messages and strengthens brand loyalty. Logo design is the ultimate discipline here. The visual framework of colors, typography, image tonalities and graphic elements work together to form a holistic system.
is a systematic plan to achieve the long-term goals and positioning of a brand. It includes setting goals, identifying the target group, selecting suitable brand messages, and deciding on channels and methods of communication. A well-thought-out brand strategy takes into account not only competition but also current market conditions in order to achieve a differentiated and successful positioning.
are usually vectorized visual or narrative images. They simplify complex ideas, generate emotional ties and tell stories creatively and flexibly. Illustrations are particularly suitable for a visually simplified presentation of complex content. We selectively use illustrations as a style to visually position brands more clearly.
is a concept that defines the organization and hierarchy of brands in a company. It is the way in which various sub-brands within a company are structured to ensure clarity and coherence. Relationships between brands and their positioning on the market are taken into account in order to strengthen the overall strategy and effectively manage the brand portfolio.
brings brands to life. It uses movement to create immersive and appealing visual communication. By manipulating time, space and form, it not only sets images in motion, but also conveys emotions and messages. Motion design is a form of expression whose boundaries between art and communication are blurred.
refers to the process by which a brand defines its unique and compelling position in consumer consciousness compared to other brands. It includes identifying and communicating special features, benefits and values that make the brand unique. Effective brand positioning makes it possible to address a clear target group, strengthen competitiveness and achieve a sustainable market advantage.
is like creating a digital world for the brand. It makes it possible to design objects, scenes and environments in a three-dimensional digital environment. It strengthens the brand image and creates a memorable visual identity. With the help of 3D design, brands can convey their messages creatively and innovatively.
describes the entirety of the characteristics, values and characteristics that make up a brand. It includes visual elements such as logos, colors and designs, but also intangible aspects such as corporate culture. Brand identity serves as a basis for communication with the target group and makes it possible to shape a consistent and authentic image.
is the digital reflection of a brand. From websites to social media, the digital image must be clear, attractive and consistent. Each element helps to convey the desired feeling and to build a strong connection with the target group. UX design and UI design are the basic disciplines of this digital world.
refers to the entirety of all impressions, emotions and interactions that are experienced with a brand. It includes all points of contact and contact between the target group and the brand — whether through products, services, marketing campaigns, customer service or other interactions. A positive brand experience contributes to brand loyalty, promotes loyalty and can have a good effect on brand reputation and perception.
It's more than just a word. Thanks to the tonalities of the images, brands also speak without words. Images generate emotional resonance and can subconsciously communicate the brand message. The right choice of images is one of the decisive factors in credibly communicating identity and values. Only in symbiosis with graphic design is the visual brand presence completed.
Describe the various points of contact and interaction at which you come into contact with a brand. These points can be diverse — analog, digital, physical. Everyone offers the brand the opportunity to leave impressions and deepen the brand relationship. An effective presentation of all touchpoints is crucial to create consistent and positive experiences and to promote engagement with the brand in the target group.
dominate the digital advertising world and offer a multi-sensory experience. They generate attention and emotions, make it possible to build strong relationships and are essential for effective communication of brand values and stories. The medium of film is one of the most important and effective tools for brand communication.
describe the benefits that a brand offers its target group. This can relate to functional benefits, such as quality, performance, and usefulness, but also to emotional or psychological benefits, such as status, security, or self-expression. Brand benefit is decisive for brand perception and whether it is chosen. Clear communication and an emphasis on benefits helps to strengthen the brand image.
is the space in which the brand unfolds. In combination with the signage design, a big picture is created. A well-designed interior makes a brand stand out from the crowd and creates a unique atmosphere. In addition to brand communication, we also support companies in designing brand-oriented working environments.
Brand appeal also refers to the ability of a brand to exert positive appeal and to convince its target group to identify with it. This attractiveness can be influenced by various factors, such as quality, prestige, relevance, uniqueness or emotional associations. High brand attractiveness helps build loyalty, strengthen competitiveness and promote brand growth.
You can't say it either way. A consistent language style ensures recognition across different channels. The language style characterizes the brand, underlines its uniqueness and increases trust in it. Clear and authentic style enables understandable and transparent communication.
